Central Heliwork Marketing

I've been working with Paul at Central Heliwork to bring their digital presence up to speed with the incredible aerial services they provide across Central Otago.

We started with a full website rebuild on WIX, making sure it wasn’t just a digital brochure but a platform that actively engages potential clients.

A lead generation form now captures visitor interest by offering exclusive behind-the-scenes insights into helicopter operations, helping to turn curiosity into real business connections.

Next, we tackled social media—setting up and integrating Facebook and Instagram using Meta Business Suite for a streamlined approach. We worked with Paul's friend Olivia (from Image PHD) to capture professional photos, whilst I worked on a bank of 4K video. These have been game-changers, allowing us to tell Central Heliwork’s story in a way that truly reflects their work.

We also introduced SEO-driven blog content to boost search rankings and attract organic traffic, ensuring Central Heliwork is seen by the right people at the right time. Local business collaborations, Facebook groups, and Paul’s personal network have all played a role in increasing brand awareness and engagement.

The results? A huge lift in online visibility, strong engagement across social media, and a solidified reputation as the go-to team for helicopter services in the region. But we’re not stopping there—we continue to support ongoing content creation, capturing footage from Paul’s field operations to keep Central Heliwork front-of-mind for local businesses.

This has been a brilliant example of how a tailored digital strategy can transform a business, turning industry expertise into a compelling online presence that connects directly with the people who need it most.