The Kitchen Garden Marketing Support

Since 2023, I’ve been working alongside Gabi at The Kitchen Garden to refine and grow her marketing strategy in a way that feels natural, engaging, and true to her brand. We kicked things off with a full website refresh—bringing in fresh imagery from Anda at Brand Stories and setting up strategic social media support to make sure her story reaches the right people.

A big focus has been on building a community, not just an audience. We introduced a simple but effective way to capture email addresses, offering a free monthly email filled with Gabi’s recipes and garden secrets. In just over a year, this has grown to a database of 500+ subscribers, keeping people connected to her work in a meaningful way. Regular newsletters keep that momentum going, and we’ve successfully used both email and social media to launch multiple seasonal events that have drawn in Central Otago food lovers.

Content has been key—we’ve filmed in 4K for social media reels, captured exceptional food photography, and built an online shop where Gabi’s seasonal baking boxes have become a hit with her customers. Beyond the digital space, we’ve helped raise Gabi’s profile through PR opportunities and collaborations with local businesses, making sure The Kitchen Garden is seen, heard, and growing in all the right places.

It’s been all about bringing Gabi’s vision to life, amplifying her work in a way that feels authentic, and making sure her business continues to thrive.